Glossary
Social Media Algorithm
The ranking system that decides how widely each post is shown, based on engagement signals.
What it means
A social media algorithm is the ranking system a platform uses to decide which posts to show, to whom, and how widely. It reads signals - early engagement, dwell time, saves, shares - as a proxy for whether content is worth distributing.
The details differ by platform and change often, but the underlying logic is stable: content that holds and moves people gets shown to more people.
Why it matters
You can't control the algorithm, but you can feed the signals it rewards: strong hooks, formats that earn dwell time, and content worth saving. Understanding it shifts effort from gaming tricks toward making genuinely engaging posts.
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