Glossary
Trends (Content)
Topics or formats spiking in attention that creators can ride for reach - carefully.
What it means
A trend is a topic, sound, or format that is briefly overperforming across a platform. Catching one early can put a post in front of far more people than usual, because the platform is already funneling attention toward it.
The trap is chasing every trend and dissolving your voice into the crowd. The creators who win pick trends that genuinely fit their pillars and put their own angle on them.
Why it matters
Trends are borrowed reach. Used selectively, they introduce you to new audiences. Used indiscriminately, they train your existing audience to tune you out.
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