Glossary
Hook
The opening line of a post whose single job is to make the reader keep reading.
What it means
A hook is the first thing a reader sees - the opening line of a post or the first slide of a carousel. Its only job is to buy the next second of attention. Everything downstream depends on it, because a reader who scrolls past never sees the rest.
Strong hooks create a small open loop: a surprising claim, a specific number, a tension the reader wants resolved. Weak hooks summarize or throat-clear.
Why it matters
On a fast feed, the hook is most of the game. A brilliant post with a flat hook underperforms a mediocre post with a sharp one, because the second one actually gets read.
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