Glossary
Content Funnel
The path content moves someone along, from first discovery to becoming a customer.
What it means
A content funnel describes the stages a person passes through with your content: discovering you (top), building trust and interest (middle), and deciding to buy or sign up (bottom). Different content serves different stages.
Top-of-funnel content is broad and reach-focused; bottom-of-funnel content is specific and conversion-focused. A healthy presence feeds all three rather than only chasing reach or only pitching.
Why it matters
Content that only lives at the top builds an audience that never buys; content that only pitches never builds an audience to sell to. Thinking in a funnel keeps you making the mix that turns strangers into customers over time.
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