Free Checklist
Newsletter Launch Checklist (Free)
Launch a newsletter people open, step by step.
Before you write the first issue
1. Choose a single promise: one thing subscribers will get every issue. 2. Name it so the promise is clear, not clever. 3. Set up your platform and a welcome sequence. 4. Write the about page and the welcome email before anything else - they do more work than any later issue.
The first three issues
Issue 1: make and keep the promise you made in the welcome email. Issue 2: go deeper on one thing readers responded to. Issue 3: ask a question - what do readers want more of? The first three issues set the expectations every subscriber will hold forever.
Get the first subscribers without paying for them
Share the newsletter in your existing social bio and mention it at the end of relevant posts. Send a personal note to people you know who match the audience. Grow slowly with the right readers rather than fast with the wrong ones.
Create content in your voice - at scale
SelfScale learns how you write from your own posts, so every draft sounds like you, not a generic chatbot.