Free Checklist
Lead Magnet Checklist (Free)
Build a giveaway worth an email address, step by step.
The checklist
1. Does it solve one specific problem, not ten vaguely? 2. Can someone get value from it in minutes, not hours? 3. Is the promised outcome clear before they sign up? 4. Does it naturally lead to what you sell or teach? 5. Is it genuinely useful on its own, not a teaser?
Why one problem beats many
A lead magnet that promises everything delivers nothing memorable. Solve one problem completely and the person immediately sees you were worth trading their email for - and trusts the next thing you offer.
Feed it with content
The lead magnet converts attention into an owned audience; content is what creates the attention in the first place. Keeping a steady stream of on-voice posts pointing to it is how the list actually grows.
Create content in your voice - at scale
SelfScale learns how you write from your own posts, so every draft sounds like you, not a generic chatbot.