Instagram Caption Formulas (Free)

Only the first line or two shows before the "more" cutoff, so it has to hook the way a headline does. Lead with the tension or the promise, not a warm-up.

The lesson: "I learned this the expensive way so you don't have to." The list: "3 things that changed how I [outcome]." The story: "Two years ago I [before]. Here's what flipped it." The myth-buster: "You've been told [X]. Here's what actually works." Each opens a loop the caption then closes.

Formulas give structure, not voice. Fill them from your own way of talking so the caption reads like you, not a template - which is the core of what SelfScale does.