Free Swipe file
50-Pattern Hook Swipe File (Free)
Proven hook patterns to adapt to any post.
How to use it
A hook's job is to earn the next second of attention. These patterns give you a reliable structure - you supply the specifics from your own story. Never ship the first hook you write; run a few of these and keep the one that would stop you.
Ten patterns to start
1. The near-miss: "I almost deleted the post that..." - 2. The specific number: "3 words changed how I..." - 3. The contrarian: "Everyone says X. They're wrong." - 4. The confession: "I wasted two years doing..." - 5. The before/after: "18 months ago I had 0. Here's what changed."
6. The stakes: "This mistake cost me..." - 7. The list promise: "5 things I wish I knew..." - 8. The question: "Why do great posts flop?" - 9. The reveal: "Here's what nobody tells you about..." - 10. The tension: "My best post broke every rule I follow."
Make it yours
The pattern is scaffolding; your specifics are the building. The fastest way to turn these into finished, on-voice posts is to draft from your own voice rather than a blank box - which is exactly what SelfScale is built to do.
Create content in your voice - at scale
SelfScale learns how you write from your own posts, so every draft sounds like you, not a generic chatbot.