Use case · Repurposing
Turn a Blog Post Into a Newsletter Issue People Open
Blog content rewritten for the inbox, with the personal layer added back.
Newsletter readers are not blog readers
Someone who subscribed to your newsletter opted in for something different from a blog - they want the person behind the content, not just the information. Sending the same article as a newsletter is a missed opportunity and, often, a reason to unsubscribe.
The newsletter version of a blog post adds what the blog stripped out: the behind-the-scenes story, the opinion you hedged, the thing that happened before you knew how it would end.
The adaptation is faster than writing from scratch
You already did the thinking. The blog post has the argument, the structure and the examples. The newsletter version takes those and rewrites them in first person, conversational, with the additions only you can supply.
SelfScale drafts the newsletter version in your voice from the blog's source material, so the adaptation is a light edit rather than a second full writing session.
Give subscribers something the blog does not have
If the newsletter is identical to the blog, there is no reason to stay subscribed. The subscriber advantage - early, personal, with more of you in it - is what keeps the list growing and engaged.
That extra layer is exactly what keeps subscribers from feeling like your newsletter is just an RSS feed with their name at the top.
Create content in your voice - at scale
SelfScale learns how you write from your own posts, so every draft sounds like you, not a generic chatbot.