Content Pillars Worksheet (Free)

For each candidate pillar, check three things: do you know it deeply, does your audience want it, and will you stay interested making it for a year? A pillar that misses any circle collapses - you run dry, nobody cares, or you quit.

List every topic you could post about, then group and cut until you have three to five. Fewer feels one-note; more feels like noise. These become the categories your calendar draws from.

Keep a running idea note under each pillar. When it's time to publish, you're choosing from a stocked shelf. On-voice drafting then turns those raw ideas into finished posts fast.