Quarterly Content Audit Template (Free)

For each post: pillar, format, hook type, saves, shares, and a rough reach band. Weight saves and shares over likes - they cost the viewer more and spread the post further, so they signal real value.

One post going wide or flopping is noise on a small sample. Look at how each pillar and format performs across many posts before you change your plan. Often the quiet, consistent winner beats the flashy one.

Use the audit to decide what to make more of, then make it - fast and on-voice. Following the data instead of the excitement is how a content practice compounds.