Glossary
Content Batching
Producing multiple pieces of content in a single focused session rather than one at a time.
What it means
Batching is drafting several posts in one sitting - usually within a single theme - rather than sitting down cold for each one. Staying in one headspace avoids the tax of context-switching between ideas, formats and platforms.
A common approach is to batch by pillar: pick one theme and produce a week of content around it while you're already thinking about it.
Why it matters
The slowest part of posting is the ramp-up before each piece. Batching pays that cost once instead of every day, which is often the difference between a calendar that stays full and one that runs dry mid-week.
Create content in your voice - at scale
SelfScale learns how you write from your own posts, so every draft sounds like you, not a generic chatbot.